So if you have a lot of fans this is a no-brainer, as long as the content you’re creating is something your readers will care about.
You can also connect your Facebook account. If you publish content via Medium, your Twitter account can be easily connected so your Twitter followers who are also on Medium become your followers there too. The LinkedIn interface is far more cookie-cutter social and business-y, and however hard you try with headlines and snappy intros, it will ultimately be more difficult to communicate “personality” if that’s what you want to do. It has a contemporary “bloggy” layout with lots of white space and allows more customisation of content so you can stand out. Do you want it to look and feel like a blog? But which of these will best suit your purposes? Here are some questions that might help you decide:ġ. And in the ongoing battle to capture audience attention, LinkedIn Pulse and Twitter’s Medium are two content platforms that brands are using to reach audiences and draw people to their owned media. Finance brands need to use everything in their arsenal to get eyes on their content.
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